With Partial Flavor Ban, Trump Splits the Difference on Vaping
In September, President Trump, the first lady and two of his top health officials gathered in the Oval Office to announce they would take what Mr. Trump called “very, very strong” action against the fast-growing epidemic of teenage vaping: a ban on the sale of most flavored e-cigarettes.
Groups representing thousands of vape shops around the country quickly mobilized. They created a “We Vape, We Vote” social media campaign aimed at Mr. Trump, hired a pollster who had worked for the president’s election and even ran a television ad in Palm Beach, Fla., where Mr. Trump spent the holidays at his Mar-a-Lago club, featuring voters who urged him not to follow through with the ban.
On Thursday, the administration announced a policy that reflected a partial victory for the industry groups, but also seemed aimed at appeasing parents (including the crucial voting bloc of suburban mothers) and public health officials worried about nicotine addiction among teenagers.
Federal officials said they would forbid the sale of most flavored e-cigarette cartridges, but would exempt menthol and tobacco flavors, as well as flavored liquid nicotine sold in open tank systems at vape shops.