The Best Fall 2022 Fashion Campaigns

Each summer and fall, fashion’s biggest brands offer a glimpse into their latest and greatest seasonal offerings through different visual projects—or ads. And despite the drastic changes within the industry in recent years, the fall-winter campaigns of 2022 have continued to feature A-game shots by top models and celebrities, with timeless messages to match.

Gracing Prada’s fall 2022 womenswear campaign this year are models Hunter Schafer and Kendall Jenner, who pose for headshots juxtaposed with still-life portraits of personal items as a way to explore the relationship between fashion and humanity. Gigi Hadid makes an appearance with Self-Portrait to rep the label’s latest mesh separates and eveningwear from its now-available Autumn/Winter 2022 collection.

Meanwhile, models Jenner, Hailey Bieber, and Naomi Campbell team up with rapper Future and Pachinko’s Lee Minho to co-design BOSS’s fall capsule, and speak candidly in the brand’s campaign on what, in their minds, constitutes a boss. And model Quannah Chasinghorse and musicians Yendry and Julia Cumming are among the starring faces of DKNY’s “TODAY I FEEL” campaign, which partners with National Alliance on Mental Illness (NAMI) to promote mental wellness and self-expression.

Below, see select shots from these fashion campaigns, plus more of our fall ad favorites—and continue to watch this space for updates.

Model: Rianne Von Rompaey

Photographer: Inez van Lamsweerde and Vinoodh Matadin

Model: Rianne Von Rompaey

Photographer: Inez van Lamsweerde and Vinoodh Matadin

Model: Rianne Von Rompaey

Photographer: Inez van Lamsweerde and Vinoodh Matadin

Model: Akon Changkou

Photographer: Stef Mitchell

Model: Violette Meim

Photographer: Stef Mitchell

Model: Natasha Lyonne

Photographer: Mario Sorrenti

Model: Paloma Elsesser

Photographer: Mario Sorrenti

Photographer: Rafael Pavarotti

Photographer: Rafael Pavarotti

Photographer: Juergen Teller

Photographer: Juergen Teller

Photographer: Juergen Teller

Model: Kendall Jenner

Photographer: Courtesy of Jimmy Choo

Model: Kendall Jenner

Photographer: Courtesy of Jimmy Choo

Model: Kendall Jenner

Photographer: Courtesy of Jimmy Choo

Model: Alexa Demie

Photographer: Daniel Roché

Model: Kim Kardashian

Photographer: Daniel Roché

Model: Kim Kardashian

Photographer: Daniel Roché

Model: Alexa Demie

Photographer: Daniel Roché

Model: Kim Yeon-koung

Photographer: Daniel Roché

Model: Jennie Kim

Photographer: Alasdair McLellan

Models:

Photographer: Alasdair McLellan

Model: Dominic Fike

Photographer: Alasdair McLellan

Models: Irina Shayk, Loli Bahia, Mariacarla Boscano, and Lina Zhang

Photographers: Inez van Lamsweerde and Vinoodh Matadin

Models: Irina Shayk, Mariacarla Boscano, Loli Bahia, and Lina Zhang

Photographers: Inez van Lamsweerde and Vinoodh Matadin

Models: Moses Sumney, Richard Riakporhe, and Khalil Ghani

Photographers: Inez van Lamsweerde and Vinoodh Matadin

Models: Richard Riakporhe, Moses Sumney, and Khalil Ghani

Photographers: Inez van Lamsweerde and Vinoodh Matadin

Model: Celina

Photographer: Paolo Roversi

Model: Achenrin

Photographer: Paolo Roversi

Model: Wang

Photographer: Paolo Roversi

Model: Quannah Chasinghorse

Photographer: Courtesy of DKNY

Model: Yendry

Photographer: Courtesy of DKNY

Model: Julia Cumming

Photographer: Courtesy of DKNY

Model: Rianne Van Rompaey

Photographers: Inez van Lamsweerde and Vinoodh Matadin

Model: Adut Akech

Photographers: Inez van Lamsweerde and Vinoodh Matadin

Model: Helena Christensen

Photographer: Courtesy of Tamara Mellon

Model: Helena Christensen

Photographer: Courtesy of Tamara Mellon

Model: Helena Christensen

Photographer: Courtesy of Tamara Mellon

Model: Jeanne Cadieu

Photographer: David Sims

Model: Jeanne Cadieu

Photographer: David Sims

Model: Anok Yai

Photographer: David Sims

Model: Lina Zhang

Photographer: David Sims

Model: Cristina Jugo

Photographer: Courtesy of Balmain

Models: Lila Moss, Aweng Chuol

Photographer: Courtesy of Balmain

Model: Aweng Chuol

Photographer: Courtesy of Balmain

Model: Charlotte Casiraghi

Photographer: SMITH

Model: Charlotte Casiraghi

Photographer: SMITH

Model: Charlotte Casiraghi

Photographer: SMITH

Model: Hunter Schafer

Photographer: David Sims

Model: Kendall Jenner

Photographer: David Sims

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