Yash Raj Film’s 50-year celebration being planned as a global gala
Celebrations are being planned across the US, the UK, Australia, New Zealand, Middle East, Canada, Singapore, Malaysia, France, Germany, Russia, and Switzerland to mark the 50-year gala of Yash Raj Films (YRF).
“The YRF Project 50 celebrations will include film festivals featuring the banner’s iconic movies in various countries, reliving the superhit songs of the banner through radio concerts and offline activities, and promotions with several artistes in these markets when their films release next year. The 50th year celebrations should be something to remember,” said a trade source.
The gala is being planned on a global scale by Aditya Chopra, chairman and managing director of YRF, though not much is being revealed yet.
“Aditya Chopra is keeping all cards close to his chest when it comes to YRF Project 50. YRF turning 50 is a grand occasion for the Indian film industry and Adi wants to make the celebrations touch Hindi cinema lovers across the world,” added the source.