TV actors dominated the music video industry in 2020
All 90s kids would remember seeing popular faces featuring in music videos. After the trend died a few years back, 2020 saw it making a comeback with several television celebrities starring in the music videos of singles. Also, with the pandemic-induced lockdown halting shoot, music videos became a great work opportunity for many. With most celebrities shotting at desolate locations with limited crew members, it even turned out to be a safer experience.
Bigg Boss 13 winner Sidharth Shukla, while talking to indianexpress.com mentioned that since it’s a short term commitment, music videos have become popular projects in recent times. He also said that there are songs from various genres being made, and that gives actors a chance to get into a different zone with each video.
Srishty Rode also shared that music is something that connects with everyone. “As for us actors, with not much happening in terms of shoots, it’s a good break. It’s also the easiest thing to shoot right now given you need minimum people around, and can wrap up work in just a couple of days. The trend of music videos was quite popular about two decades ago, and guess it’s back,” the actor said.