‘The Irishman’ Netflix debut drew 2.2M to 3.2M daily US viewers
“The Irishman” drew an average minute audience of nearly 2.6 million viewers on its Nov. 27 premiere on Netflix, holding steady through the long Thanksgiving weekend, according to new figures from Nielsen.
The company only tracks U.S. consumption, so the snapshot is just part of the picture. Netflix execs have been coy so far about numbers as the film has rolled through its limited theatrical run and moved onto the streaming platform. The film has racked up acclaim and early awards momentum, earning top honors this week from the New York Film Critics. In an appearance at a conference Thursday hosted by Variety, Deadline’s sister publication, Netflix film boss Scott Stuber was asked about the numbers but would say only that the company “is on [our] way to being happy with the movie.”
Nielsen said Martin Scorsese’s film gathered a total average minute audience of 13.2 million viewers in its first five days of streaming availability. It opened theatrically on Nov. 1 after having its world premiere in late September at the New York Film Festival, but has been shunned by major theater circuits like AMC, Regal and Cinemark after Netflix declined to abide by traditional windows.
The streaming viewership peak came on its third day, when it reached 3.1 million viewers, and the Saturday (Nov. 30) was also healthy, with 2.8 million.