Shopping button, WhatsApp Pay and all the other features WhatsApp has launched this week
WhatsApp has been rolling out features one after the other. This week, WhatsApp impressed rolled out three important features for its users including the WhatsApp Pay, Disappearing Messages, and the Shopping Button. The button is the newest addition to the WhatsApp universe which will make shopping convenient for users across the globe.
Announcing the new button, WhatsApp had said in a statement, “We’re rolling out a new shopping button on WhatsApp to make it easier for people to discover a business’ catalog so they know what goods or services it offers. Previously, people had to click into the business’ profile to see if the business had a catalog. Now, when a person sees the shopping button, which looks like a storefront icon, they will immediately know the business has a catalog so they can browse products and start a conversation about an item they see with just one tap. This will make it easier for businesses to have their products discovered which can help increase sales.”
The new shopping button will replace the voice call button on the chat window. It will be used to access the catalogs of business accounts. Users can then add products to the cart, make payment without exiting the app.
WhatsApp Pay finally comes to India
Apart from this, WhatsApp had made the much-awaited WhatsApp Pay official in India. The Facebook-owned messaging app has been struggling to get approval from the NPCI for launching the UPI-based payments services. Facebook had first entered talks with NPCI for the same in 2018 but it took the company two years to finally get the approval. The new feature would let users send money and receive on the app itself. The user is only required to have a bank account and a registered phone number
WhatsApp has made the feature available in Brazil and India but the feature would be rolled out in Mexico, UK, Spain and Europe in the future. In India, WhatsApp has partnered with five leading banks including ICICI Bank, HDFC Bank, Axis Bank, the State Bank of India, and Jio Payments Bank to enable UPI payments.