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Kareena Kapoor Khan on fronting a fashion fundraiser: “The artisans have suffered a lot during this pandemic”

By on August 5, 2020 0 116 Views

During the early stages of the coronavirus outbreak, the global fashion industry rallied together to aid the health care sector with providing protective gear and big donations. In India, leading designers were quick to pledge support to their worker families and staff, throughout the crisis. As the industry opens up again in a phased manner, those deeply affected by the pandemic, such as small-scale, independent businesses and artisans working at the grassroots—some of which were deeply disrupted by cyclone Amphan in May—still need a helping hand. And the design community, once again, has come together to safeguard the future of the craftspersons that have laid the industry’s foundation.

The Baradari project, an online fundraiser, is founded by veteran journalist Namrata Zakaria with this very hopeful spirit of rebuilding. The country’s top designers, including Sabyasachi Mukherjee, Tarun Tahiliani, Abu Jani and Sandeep Khosla, Manish Malhotra, Anamika Khanna, Rahul Mishra and about 100 more, have donated their signature pieces for the digital sale on Ensembleindia.com. “The health pandemic threw light on the social inequalities in India, and in the way we conduct our businesses. Our weavers and embroiderers are our daily wage labourers, they are at the bottom of fashion’s food chain, and get a mere thousand rupees for the lakhs [of rupees] their work is sold for. This needed to be addressed. Our attempt with Baradari is to address this economic divide,” Zakaria tells Vogue. To convey the urgent message of solidarity and in hope for economic stability, actor Kareena Kapoor Khan is lending her voice to support the initiative.

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