Is Direct-to-OTT New Goldmine for Medium Budget Films?
Lined up for OTT premieres after ‘Gulabo Sitabo’, over the next several movies are small to medium budget films such as the Vidya Balan-starrer ‘Shakuntala Devi’ and ‘Gunjan Saxena: The Kargil Girl’.
The Amitabh Bachchan-Ayushmann Khurrana starrer Gulabo Sitabo shows that the direct-to-digital-release way can profitably work for Bollywood films made at a restrained budget, at a time the industry is reeling under the after-effects of shutdown owing to the COVID-19 pandemic. However, big ticket Bollywood entertainers are still maintaining distance from OTT release, and would prefer to wait for cinema halls to reopen.
Lined up for OTT premieres after Gulabo Sitabo, over the next several movies are small to medium budget films such as the Vidya Balan-starrer Shakuntala Devi and Gunjan Saxena: The Kargil Girl.
Other films whose names are doing the rounds are the Alia Bhatt-starrer Sadak 2, Ajay Devgn’s Bhuj: The Pride Of India, Anurag Basu’s Ludo, Khaali Peeli starring Ishaan Khatter and Ananya Panday, Shershaah starring Sidharth Malhotra, the Abhishek Bachchan-starrer The Big Bull, Mimi starring Kriti Sanon, the Kunal Kemmu-starrer Lootcase, the Kiara Advani-starrer Indoo Ki Jawaani, and Roohi Afzana featuring Rajkummar Rao.
The late actor Sushant Singh Rajput’s upcoming film Dil Bechara was also being considered for a direct to OTT release, according to reports.