How to choose sustainable denims
Sustainability is the talk of the town in the fashion world and sustainable jeans are always one of the key fashion products in discussion. Denim, a cotton-based fabric, is one of the most used materials in the fashion industry. Cotton is known to be a particularly thirsty crop. By some estimates, it can take more than thousands of liters of water to produce 1 kg of cotton, that’s enough to make just one t-shirt and a pair of jeans. According to reports, on an average , it takes 1500 liters of water to wash and produce a single pair of jeans.
As responsible consumers, we can do our part by choosing sustainable denim products for our wardrobe. Fabric is the important component for sustainable jeans and should be considered while picking your favourite pair. We caught up with Abhishek Yadav, Design Head, Spykar Lifestyle to list down some ways to be more responsible while buying denims.
Look for the wash care label on the jeans and check the fabric quality and composition.
You can choose for, up-cycled and recycled yarns, where natural fibers like cotton or linen are being reused for making fabrics. Post-consumer production, on the other hand, uses garments that have already cycled through a wardrobe or two, breaking them down into fibers like cotton or linen and re-spinning them into new Denim fabrics.
Another option to choose is recycled polyester. Industry has found a way to make plastic bottles slightly less harmful for the environment by cleaning them and breaking them down into polyester, which is used in denim fabric. The processes involved in making a pair of jeans also contributes to sustainability. “For example, Spykar used improvised technology where one glass of water is used against the conventional use of 1500 liters for a single pair of jeans,” claims Yadav.
Jeans making involves some of the chemicals at the washing stage without which the desired effect can not be achieved. Proper waste treatment and disposal of those chemicals after washing is one important problem the industry is facing today. Some denim companies have removed that chemical process to a large extent and is using improvised laser technology and non chemical based dry processes to get the effects. It’s expensive technology and the cost of jeans is a bit higher than usual, but it’s negligible when it comes to the well being of nature and people around us.
Use of technology and multiple kinds of data availability is helping manufacturers in measuring environmental impacts of various processes used in jeans making. Industry gians are analysing their products at various stages and making products with low or medium environmental impact, which helps in achieving the goal towards sustainability. Consumers can check the level of environmental impact before buying the jeans.