June 29, 2022
  • June 29, 2022

Fashion Jewellery Queen

By on February 26, 2021 0 120 Views

IN FLASHBACK Chinu Kala’s story could read like a movie script, except that it is real. She left home at the tender age of 15, after a bitter spat with her father. She juggled jobs, but life really changed when she took charge of it and followed a pas­sion − creating fashion jewellery. Chinu Kala poured all her energy and learnings into her fashion accessories business, known by the brand name, Rubans Accessories.

She bootstrapped her company, fonte fashions india, begin­ning with a starting capital of Rs 3 lakh, which ballooned manifold in the course of the ensuing six years since Kala went into business in 2014. Today Rubans Accessories is a well known brand in the fashion jewellery business and brags of close to a million happy customers across India.

The onset of the pandemic in 2020 caused a massive disruption across the economy and stung many businesses. For Chinu Kala, who markets her fashion jewellery online, it also had a silver lining.

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