Did Beyoncé Send Kim Kardashian an Ivy Park Box?
From her uncharacteristically candid interview with Elle Magazine to the extensive promotion of her new line, Beyoncé ensured that her first collaboration with Adidas for her IVY PARK brand was a smashing success.
The pop legend began teasing the extensive unisex line late last year with stunning photographs and shots of herself and various well-known models wearing the deep purple and orange colors of the line.
As the Jan. 18 release date for IVY PARK x Adidas approached, the promotion got even more insane. The Lemonade songstress sent the line to nearly everyone she knew. From her mom, Tina Knowles Lawson to Reese Witherspoon — everyone and their mom seemed to snag a magic orange box full of the collection. However, there was one celebrity that Beyoncé may have ignored.
Inside Beyoncé’s IVY PARK x Adidas collection
Though it sold out almost as quickly as it went live, the “Crazy In Love” singer’s partnership with Adidas included everything from gym shoes to jumpsuits, cargo pants, tops, hoodies, dresses, biker shorts, coats, backpacks, and leggings.
“My team has worked hard with the Adidas team in bringing my vision to life for this first collection and I am grateful and proud,” Beyoncé said in a statement. “From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”