Akshay, Salman etc may have to take pay cut
As the film industry stares into the abyss of an unprecedented economic slump, experts say the only way out of the mess is for the leading men lower their fees per film drastically.
“The A-list heroes — Shah Rukh Khan, Salman Khan, Aamir Khan, Ajay Devgn, Hrithik Roshan, Akshay Kumar, Ranveer Singh — all charge between Rs 90 crore to Rs 130 crore (Rs 900 million to Rs 1.3 billion),” reveals a major producer to Subhash K Jha, speaking on condition that he will not be named in this report.
“This will have to end now. The heroes’s fees will have to go down by 70 to 80 percent for the film business to survive,” the producer adds.
Among the A-listers Shah Rukh, Aamir and Hrithik do not have any films on the floor. This means they will have to re-negotiate their on-the-table fee whenever they sign a new film.
Trade pundit Taran Adarsh feels the drop in star remuneration is inevitable now.
“At a time when the industry has come to a grinding halt due to the lockdown, the economics have gone haywire. No one knows when cinemas would re-open or when would films hit the screens. Everyone is clueless,” says Adarsh.