November 29, 2021
  • November 29, 2021

73% of Indians Are Protein Deficient

By on October 21, 2020 0 126 Views

From having balanced home-made meals, to a sudden shift towards unhealthy snacking and busy lifestyles, to once again becoming conscious of how we treat our bodies — India has seen and is still going through several changes in the field of personal healthcare.

At a time when topics like health, fitness and immunity are part of nation-wide discourses, conversations around protein – building blocks of muscles — is yet to receive its deserved attention or recognition.

This lack of awareness is concerning. Despite being an important macronutrient, the majority of India’s population consumes protein-deficient diets. According to several studies, over 70% of Indians have protein deficiency.

One of the implications of this protein deficiency could be poor muscle health. According to the Inbody-IPSOS study of 2018, 71 per cent of Indians have poor muscle health, while 68 per cent have lower than adequate protein content in their bodies.

Protein-based nutrition plays a key role in rectifying this deficiency, and several companies have taken up the challenge of ensuring adequate nutrition. Driving advocacy around the role of protein in promoting health has been a priority for Danone for years.

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