73% of Indians Are Protein Deficient
From having balanced home-made meals, to a sudden shift towards unhealthy snacking and busy lifestyles, to once again becoming conscious of how we treat our bodies — India has seen and is still going through several changes in the field of personal healthcare.
At a time when topics like health, fitness and immunity are part of nation-wide discourses, conversations around protein – building blocks of muscles — is yet to receive its deserved attention or recognition.
This lack of awareness is concerning. Despite being an important macronutrient, the majority of India’s population consumes protein-deficient diets. According to several studies, over 70% of Indians have protein deficiency.
One of the implications of this protein deficiency could be poor muscle health. According to the Inbody-IPSOS study of 2018, 71 per cent of Indians have poor muscle health, while 68 per cent have lower than adequate protein content in their bodies.
Protein-based nutrition plays a key role in rectifying this deficiency, and several companies have taken up the challenge of ensuring adequate nutrition. Driving advocacy around the role of protein in promoting health has been a priority for Danone for years.